Monday Briefing: Meta Just Changed How It Counts Your Clicks

Plus: agentic AI is coming for programmatic, Delta loses another CMO, and Google's core update is punishing affiliate sites.

The Most Expensive Thing in Marketing Is Being Unknown

Brand doesn't compete with performance. It subsidizes it. But brand's real problem isn't measurement. It's that the customer doesn't have a seat at the budget table.

Monday Briefing: OpenAI Is Building Its Own Ad Machine

Plus: Google will narrate your video ads for you unless you opt out by Thursday, and Huggies lets babies loose on half a million in luxury goods.