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Feb 5, 2026

byJames Murray

The Judgment Call

Svedka bet their biggest moment on AI. Some CMO approved that. That CMO is about to find out if they were right.

The Judgment Call

Feb 2, 2026

byJames Murray

Monday Briefing: Super Bowl LX - $8 Million for 30 Seconds of Your Attention

Plus: LinkedIn now penalizes external links by 60%, P.F. Chang's and Edible Brands name new CMOs, and TikTok's algorithm gets an American makeover.

Monday Briefing: Super Bowl LX - $8 Million for 30 Seconds of Your Attention

Jan 29, 2026

byJames Murray

The Authenticity Arbitrage

The gap between usage and belief is your 2026 opportunity.

The Authenticity Arbitrage
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Behind the CMO

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