Make Your Brand Machine-Readable

Last week the agent did the buying. This week, how you get it to pick you, ranked by what's actually proven

Monday Briefing: Walmart Just Bought the Google Ads of Streaming

Plus: half of marketers can't defend their budgets to the CFO, the Cannes winners that actually earned it, and the five things Sharp and Ritson finally agree on.

Marketing to Machines

The optimistic case for AI in marketing, with receipts.