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Feb 19, 2026

byJames Murray

The Premium Stress Test

Consumers are checking whether your premium is real or just marketing. A lot of CMOs are about to find out which one they have.

The Premium Stress Test

Jan 29, 2026

byJames Murray

The Authenticity Arbitrage

The gap between usage and belief is your 2026 opportunity.

The Authenticity Arbitrage

Dec 9, 2025

byBehind The CMO Team, +1

Your Brand Is the Last Performance Channel Left

AI collapsed the funnel. Trust and proof are the new performance metrics.

Your Brand Is the Last Performance Channel Left

Sep 30, 2025

byBehind The CMO Team

The First Great AI Ad Didn’t Sell AI at All

What Anthropic just did, and why every CMO should be paying attention

The First Great AI Ad Didn’t Sell AI at All

Jul 14, 2025

byBehind The CMO Team

When Vibes Eat Marketing: Why Gut Feel Beats Big Brains

The best campaigns don't make sense; they make an impact. Here's how to market with vibe, not a slide.

When Vibes Eat Marketing: Why Gut Feel Beats Big Brains

Behind the CMO

The playbook for marketing leaders who want to think bigger and execute better.


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