Monday Briefing: TV Just Became a Storefront

Plus: TikTok comes for your branded search budget, Netflix says it'll double ad revenue again, and the Trade Desk CMO jumps to healthcare adtech.

Pricing Is a Marketing Job. We Just Don't Own It.

Finance can't do it. Product won't do it. It's worth more than the rest of your job combined.

Monday Briefing: Meta Just Passed Google. That Took 22 Years.

Plus: OpenAI quietly opens its ad platform to everyone, Google gives you 23 days to export your data, and the AI Max bill comes due.