Monday Briefing: Kickoff Is June 11. The Ad War Is Already Won

Plus: OpenAI hires a CMO for its sales team, Reddit quietly becomes a performance channel, and a top publisher exec bets his career on the movie screen.

The First 90 Days Is a Lie

Every fired CMO I've met did exactly what the book said.

Monday Briefing: The Best Ad Is Just an Answer

Plus: Publicis bets $2.2B on identity as the AI moat, Tim Castree leaves Amazon for DoorDash, and Oscar Mayer takes Memorial Day national.