Monday Briefing: Meta's Ad AI Has a Hallucination Problem

Plus: DoorDash's CMO exits after 7 years of dominance, a Staples employee becomes the most effective marketer in America, and the marketing career ladder is broken.

The Proficiency Gap

The gap between AI tourists and AI operators is the new career risk.

Monday Briefing: Netflix Just Walked Away From the Biggest Deal in TV

Plus: WPP bets its future on getting paid for results, a $20 IKEA plush breaks the internet, and Google treats Discover like a whole new platform.