The Deal You Lost Was Never Real

The scoreboard is fiction. It always has been. And the CMO who runs the playbook like it's gospel is going to get fired by it.

Monday Briefing: Google's AI Is Wrong Millions of Times Per Hour

Plus: YouTube's unskippable ad fiasco, social media use is falling, and Michael Kors hires its CMO from Google.

Bring Your Own Agent

The rolodex, the resume, the agent stack. What you're really buying when you hire someone is changing again.