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Behind the CMO

The playbook for marketing leaders who want to think bigger and execute better.

Latest editions

Monday Briefing: ChatGPT Is Now Half the Market

Sep 28, 2026

by James Murray

Monday Briefing: ChatGPT Is Now Half the Market

Plus: Google puts a brand agent inside YouTube ads, Beats launched headphones with no paid media, and Sephora is sending its own shoppers to TikTok.

Plan for the Budget You Won't Get

Sep 24, 2026

Plan for the Budget You Won't Get

Monday Briefing: ChatGPT Wants to Keep Your Click

Sep 21, 2026

Monday Briefing: ChatGPT Wants to Keep Your Click

The Job Is Splitting. Pick a Side.

Sep 17, 2026

The Job Is Splitting. Pick a Side.

Monday Briefing: Amazon Is Now Selling ChatGPT Ads

Sep 14, 2026

Monday Briefing: Amazon Is Now Selling ChatGPT Ads

Has Your Purpose Ever Lost an Argument?

Sep 10, 2026

Has Your Purpose Ever Lost an Argument?

Monday Briefing: Amazon Charged You Your Own Bid

Sep 7, 2026

Monday Briefing: Amazon Charged You Your Own Bid

Recent Posts

Sep 3, 2026

by James Murray

The Bonus That Killed Blockbuster

Blockbuster beat Netflix in 2007. Its board took the CEO's bonus to zero the same year, and the next CEO shut the winning product down.

The Bonus That Killed Blockbuster

Aug 31, 2026

by James Murray

Monday Briefing: Meta Just Put a Clock on Your Teen Audience

Plus: Meta quietly deletes placement exclusions, Wendy's and Kohl's rewrite the CMO job, and 42% of social media manager postings sit open past 30 days.

Monday Briefing: Meta Just Put a Clock on Your Teen Audience

Aug 27, 2026

by James Murray

Brand Is a Balance Sheet Item

The finance case for brand, argued in the CFO's own vocabulary.

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