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Behind the CMO

The playbook for marketing leaders who want to think bigger and execute better.

Latest editions

The Spreadsheet Decade

Jun 18, 2026

by James Murray

The Spreadsheet Decade

The optimistic case for AI in marketing, with receipts.

Monday Briefing: ChatGPT Ads Just Got Receipts

Jun 15, 2026

Monday Briefing: ChatGPT Ads Just Got Receipts

Distribution Is the Last Moat

Jun 11, 2026

Distribution Is the Last Moat

Monday Briefing: The AI Backlash Just Got a Budget

Jun 8, 2026

Monday Briefing: The AI Backlash Just Got a Budget

The CEO Doesn't Want a CMO

Jun 4, 2026

The CEO Doesn't Want a CMO

Monday Briefing: Kickoff Is June 11. The Ad War Is Already Won

Jun 1, 2026

Monday Briefing: Kickoff Is June 11. The Ad War Is Already Won

The First 90 Days Is a Lie

May 28, 2026

The First 90 Days Is a Lie

Recent Posts

May 25, 2026

Monday Briefing: The Best Ad Is Just an Answer

Plus: Publicis bets $2.2B on identity as the AI moat, Tim Castree leaves Amazon for DoorDash, and Oscar Mayer takes Memorial Day national.

Monday Briefing: The Best Ad Is Just an Answer

May 21, 2026

The Performance Illusion

We measured everything and learned nothing. Here's how that happened.

The Performance Illusion

May 18, 2026

Monday Briefing: TV Just Became a Storefront

Plus: TikTok comes for your branded search budget, Netflix says it'll double ad revenue again, and the Trade Desk CMO jumps to healthcare adtech.

Monday Briefing: TV Just Became a Storefront

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