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Behind the CMO

The playbook for marketing leaders who want to think bigger and execute better.

Latest editions

The Board Doesn't Want Your Dashboard

Aug 6, 2026

by James Murray

The Board Doesn't Want Your Dashboard

The 30-metric slide is armor, and directors read armor as fear.

Monday Briefing: Nobody Has Priced the AI Yet

Aug 3, 2026

Monday Briefing: Nobody Has Priced the AI Yet

Jul 30, 2026

Nobody Gets Fired for Cutting Brand

Monday Briefing: Google Just Blinked on Performance Max

Jul 27, 2026

Monday Briefing: Google Just Blinked on Performance Max

The Cost-Center Trap

Jul 23, 2026

The Cost-Center Trap

Monday Briefing: The Open Web Is Running Out of Ads to Sell

Jul 20, 2026

Monday Briefing: The Open Web Is Running Out of Ads to Sell

The Trust Premium

Jul 16, 2026

The Trust Premium

Recent Posts

Jul 13, 2026

Monday Briefing: Your Ads Now Come With an AI Label

Plus: Meta removes the off switch on its data, a $3.7 billion bid for Criteo, and the 82% keeping AI away from CTV.

Monday Briefing: Your Ads Now Come With an AI Label

Jul 9, 2026

What's Your First-Party Data Worth Now?

The cookie that was supposed to die is still alive. The thing you built to replace it is the part now at risk.

What's Your First-Party Data Worth Now?

Jul 6, 2026

Monday Briefing: Meta Just Split the CMO Job in Two

Plus: NBCU packs its bags, the one question that would have saved Starbucks Korea, and IBM picks its new agency for AI speed.

Monday Briefing: Meta Just Split the CMO Job in Two

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