Behind the CMO

The playbook for marketing leaders who want to think bigger and execute better.

Latest editions

The K-Shaped CMO

Jan 15, 2026

by James Murray

The K-Shaped CMO

Two types of marketing leaders are emerging. Same title, diverging trajectories. Which arm are you on?

Monday Briefing: Pinterest's CMO Era Ends After Eight Years

Jan 12, 2026

Monday Briefing: Pinterest's CMO Era Ends After Eight Years

The Confidence Gap

Jan 8, 2026

The Confidence Gap

Monday Briefing: Meta's AI Is Listening. Now It's Selling.

Jan 5, 2026

Monday Briefing: Meta's AI Is Listening. Now It's Selling.

Why the Best Marketers Don't Get Promoted

Dec 31, 2025

Why the Best Marketers Don't Get Promoted

Monday Briefing: Spotify Wrapped Is Marketing's Master Class

Dec 29, 2025

Monday Briefing: Spotify Wrapped Is Marketing's Master Class

The CMO Is Dead. Long Live the CMO.

Dec 26, 2025

The CMO Is Dead. Long Live the CMO.

Recent Posts

Dec 22, 2025

Monday Briefing: TikTok Got Its Deal. Now What?

Plus: Meta's $3 billion ad fraud problem, Omnicom-IPG cuts 4,000 jobs, and the CMO who became a CEO.

Monday Briefing: TikTok Got Its Deal. Now What?

Dec 17, 2025

byBehind The CMO Team

The Rise of the Synthetic CMO

I built a marketing council with Steve Jobs, Ogilvy, and Kim Kardashian

The Rise of the Synthetic CMO

Dec 15, 2025

Monday Briefing: Meta's AI Starts Listening Tomorrow

Plus: Google’s third core update of 2025, LinkedIn’s algorithm faces gender bias accusations, and Mastercard’s marketing era ends.

Monday Briefing: Meta's AI Starts Listening Tomorrow

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